Young Mobility Ambassadors
Program
The central idea of our SWARCO Young Mobility Ambassadors program is to improve road safety with and for young people. Society is currently faced with the problem that the risk of distraction for teenagers and young adults between the ages of 14 and 19 is increasing significantly due to the use of smartphones in everyday traffic. By focusing on road safety education for this age group, which according to road accident statistics is proven to be particularly at risk, we want to motivate them to actively think about how they can be smart and safe on the road in our rapidly changing mobility world. This is a joint project involving public institutions, educational experts and researchers.
We want to motivate young people to actively think about how they can get around intelligently and safely in our rapidly changing world of mobility.
Daniel Meier, Head of Corporate Social Responsibility at SWARCO
Our 3 Building Blocks
SWARCO Award
Every year, SWARCO honours the best 3 projects for minimising traffic risks for young people and awards attractive prizes for them
Market Research
A survey on road safety at schools examines the risks for young people in the current mobility situation
Educational Material
The educational material includes an interactive knowledge quiz and teaching material for teachers
SWARCO AWARD
About the Project
With the SWARCO lighthouse project Young Mobility Ambassadors Program, we want to play our role as a good corporate citizen with the aim of improving road safety with and for young people. We want to motivate young people to actively think about how they can move intelligently and safely in our rapidly changing world of mobility.
The guiding idea is to build up and develop the program over several years. We will start in Austria in 2024/2025 with the aim of rolling out further projects in other countries where SWARCO is based over the next few years. The competition topic and the exact requirements as well as the accompanying material for the project will be sent to interested schools at the beginning of each school year.
We invite students in grades 8 to 13 to submit their ideas for improving their own road safety and that of their classmates and thus become road safety ambassadors.
Ideas- what do we look for?
We invite school classes from grade 8 to 13 in Austria to develop a creative project. In whatever form: video, app, illustration, song, story, collage, comic, puzzle book, poster, computer game, board game, podcast, safety gadget and much more... The project aims to help reduce the risk of distraction posed by the use of smartphones in everyday traffic situations for teenagers and young adults aged 14-19, for example. It may focus on a specific age within this age range.
We support this and provide teaching material for teachers to help them.
Have we piqued your interest? Then send us your expression of interest:
Evaluation
The following are evaluated
Creativity, effort and applicability
Award
1. Price: 4.000 €
2. Price: 3.000 €
3. Price: 2.000 €
Award Ceremony
We invite the winning team to Wattens and of course cover all costs.
Evaluation
A jury of road safety experts and SWARCO representatives will select the best projects. Creativity and effort as well as the effective impact and applicability will be evaluated.
Reward & Price
The winning team wins €4,000 for its class/school. The second-placed team wins €3,000 and the third-placed team receives €2,000. In addition, each student from the top 3 teams will receive an attractive surprise gift.
All participants will receive a small give-away and a certificate of participation for each team.
Reward Ceremony & Event
The first-placed team will be invited to the SWARCO headquarters in Wattens/Tyrol. The prize-giving ceremony will take place in the SWARCO Traffic World. SWARCO will cover the travel costs (bus, train) as well as accommodation costs if required. In addition, the Swarovski Crystal Worlds or the American footballers of the SWARCO Raiders will be visited as part of an afternoon program.
SWARCO Young Mobility Ambassadors
TIMETABLE & PARTICIPATION
All schools in grades 8 - 13 in Austria
Registration until the end of November 2024
Project submission by 15.02.2025
Award ceremony on 25.04.2025 in Wattens, Tyrol
Market Research
Road safety on the way to school: results of the 2024 online survey
In June 2024, a market research institute conducted an online survey among principals of schools in Austria, from the 5th grade upwards, to assess the state of traffic safety. A total of 296 schools from all federal states and school types took part in the survey.
The traffic safety index is derived from the conditions surrounding the school environment and the road safety measures implemented at the schools. The indicators include traffic volume, entrance and exit routing, bus stop proximity, school crossing patrols, parent taxis, implemented road safety projects, information boards and road safety officers.
The resulting average traffic safety index can be compared with the four criteria of federal state, school type, city/state and school size. However, the relative ranking, which compares each school to the overall average of all schools, is provided exclusively to the participating schools.
This material and all texts, graphics and other content contained therein are protected by copyright. Any commercial use, reproduction, distribution, making available to the public or other use that exceeds the legally permissible limits of copyright law requires the prior express written consent of SWARCO AG. SWARCO AG accepts no liability for damages arising directly or indirectly from the use of the information contained in this material.
Educational Material
Educational material for road safety
We aim to provide teachers with a comprehensive collection of educational material on various traffic safety topics such as distraction, drugs & alcohol, speeding and more. Our material is available in various formats such as brochures, PowerPoint presentations, videos and interactive quizzes. This library of educational material is constantly being expanded and will also be available in multiple languages in the long term in order to reach the widest possible target group.
This material and all texts, graphics and other content contained therein are protected by copyright. Any commercial use, reproduction, distribution, making available to the public or other use that exceeds the legally permissible limits of copyright law requires the prior express written consent of SWARCO AG. SWARCO AG accepts no liability for damages arising directly or indirectly from the use of the information contained in this material.
SWARCO Traffic Safety Quiz
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