Young Mobility Ambassadors
Program

The central idea of our SWARCO Young Mobility Ambassadors program is to improve road safety with and for young people. Society is currently faced with the problem that the risk of distraction for teenagers and young adults between the ages of 14 and 19 is increasing significantly due to the use of smartphones in everyday traffic. By focusing on road safety education for this age group, which according to road accident statistics is proven to be particularly at risk, we want to motivate them to actively think about how they can be smart and safe on the road in our rapidly changing mobility world. This is a joint project involving public institutions, educational experts and researchers.

Our 3 Building Blocks

SWARCO AWARD

About the Project

With the SWARCO lighthouse project Young Mobility Ambassadors Program, we want to play our role as a good corporate citizen with the aim of improving road safety with and for young people. We want to motivate young people to actively think about how they can move intelligently and safely in our rapidly changing world of mobility.

The guiding idea is to build up and develop the program over several years. We will start in Austria in 2024/2025 with the aim of rolling out further projects in other countries where SWARCO is based over the next few years. The competition topic and the exact requirements as well as the accompanying material for the project will be sent to interested schools at the beginning of each school year.

We invite students in grades 8 to 13 to submit their ideas for improving their own road safety and that of their classmates and thus become road safety ambassadors.

Ideas- what do we look for?

We invite school classes from grade 8 to 13 in Austria to develop a creative project. In whatever form: video, app, illustration, song, story, collage, comic, puzzle book, poster, computer game, board game, podcast, safety gadget and much more... The project aims to help reduce the risk of distraction posed by the use of smartphones in everyday traffic situations for teenagers and young adults aged 14-19, for example. It may focus on a specific age within this age range.

We support this and provide teaching material for teachers to help them.

Have we piqued your interest? Then send us your expression of interest:

Evaluation

A jury of road safety experts and SWARCO representatives will select the best projects. Creativity and effort as well as the effective impact and applicability will be evaluated.

Reward & Price

The winning team wins €4,000 for its class/school. The second-placed team wins €3,000 and the third-placed team receives €2,000. In addition, each student from the top 3 teams will receive an attractive surprise gift.
All participants will receive a small give-away and a certificate of participation for each team.

Reward Ceremony & Event

The first-placed team will be invited to the SWARCO headquarters in Wattens/Tyrol. The prize-giving ceremony will take place in the SWARCO Traffic World. SWARCO will cover the travel costs (bus, train) as well as accommodation costs if required. In addition, the Swarovski Crystal Worlds or the American footballers of the SWARCO Raiders will be visited as part of an afternoon program.

SWARCO Traffic Safety Quiz

have a look

Try the Quiz

on the topic traffic safety