SWARCO Traffic appoints new Head of Business Development

SWARCO Traffic, the traffic technology specialist, has appointed Darren Smith as its new Head of Business Development with specific responsibility for Interurban projects.

In his role, Darren will work directly with customers to ensure that SWARCO is able to continue providing reliable, high quality Variable Message Signs (VMS) across the country.

He brings with him 30 years of experience in business development, commercial and operational management roles within the technology, transport, civil engineering and construction markets across both the public and private sectors. He has also spent his last 20 years working in the traffic management industry.

Darren says he is delighted to have joined the team: “SWARCO solutions are playing a crucial role in building a world that is able to cope with an increasing number of road users, and keeping motorists safe all the while. I am thrilled to get started and support the rollout of our market-leading technologies to the UK’s motorways. 

John Pickworth, Managing Director of SWARCO Traffic, added: “I am extremely excited to welcome Darren to the business. Having known Darren for many years, he brings a fantastic combination of sales, strategy and commercial strength. We see considerable opportunity in this area and know that Darren will fit into the SWARCO culture from day one to help us deliver on our goals.”