SWARCO looks back on a successful SAUDI INTERMOBILITY EXPO 2024

A vibrant society, a thriving economy, an ambitious nation: transforming Saudi Arabia into a global logistics hub by implementing a comprehensive strategic framework aimed at reducing Saudi Arabia's dependency on oil, diversifying its economy and developing public service sectors – that is the big goal behind Saudi Vision 2030

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Gulf Traffic—an event with a 20-year history and also the region's largest traffic and transport exhibition —decided to expand into Saudi Arabia under the new name Saudi Intermobility Expo. The focus of this exhibition is on roads, bridges and highways, public transport, ITS, traffic safety and enforcement, smart parking and other logistic and rail infrastructure technologies. A perfect platform for SWARCO to showcase their comprehensive expertise and cutting-edge technology in the field of Intelligent Transportation Systems and Road Marking Systems.

Andreas Wörner trying the VR Experience of SWARCO

The exhibition at the gateway to the Arab world

Jeddah, after Riyadh the second largest city of the Kingdom, hosted this year’s Saudi Intermobility Expo from 11 to 13 November. This beautiful city on the Read Sea runs already over a dozen SWARCO intersections around the airport, economic center and the 30 km coastal resort area named Jeddah Corniche, also known as the Jeddah Waterfront. The Intermobility Expo is in fact the leading road, rail and transport exhibition of the area and reflects the Ministry's emphasis on advancing the transportation sector in the Kingdom. For us at SWARCO it depicts an important platform to strengthen and expand its position on the Arabian peninsula.

“Saudi Intermobility Expo is very important to us because it gives us the opportunity to not only meet with our clients, government authorities and consultants but also to show our hardware and software to the regions industry representatives who don’t know us yet.”
Andreas Wörner, Managing Director SWARCO SAUDIA. 

Mr. Hafez from SWARCO SAUDI receiving the gold sponsor recognition for SWARCO

SWARCO SafeLight, an often seen safety feature at Saudi intersections

Our representatives of SWARCO showcased a range of products of the ITS-portfolio like variable message sings and traffic signals from SWARCO FUTURIT, traffic controllers like the ITC-3 from SWARCO Technology or SWARCO McCain as well as software solutions on our exhibition stand. Furthermore, we offered interested individuals the exciting opportunity to delve deeper into the world of traffic management using our immersive VR reality and to experience first-hand the significant advantages that ITS can bring in terms of sustainability and efficiency in urban and interurban areas.

Also, on this year’s SWARCO booth were products and systems from the road markings division like 2-component paints and cold plastics, SOLIDPLUS high index beads and airport markings. Especially the fact that we are offering high quality materials only and combine it with our worldwide experience, a wide range of products suitable for each surface, customer orientation, technical advisory, durability and environmentally friendliness, met with great interest on the part of KSA authorities, municipalities and their road safety departments.

We will definitely be back

In fact is was a high-quality trade show and SWARCO appreciates the many inspiring discussions to solve tricky mobility challenges with clients from Jeddah, Riyadh, Al Ula, Al Ahsa , Jizan region, Makkah & Medina and Bahrain.

​​​​​​​The date for the next Saudi Intermobility Expo has already been set, and of course we have already marked it in our calendar: it will take place in Riyadh in November 2025 and we are looking forward to exchanging ideas with our valued partners, staying up to date and being able to react quickly and efficiently to new challenges in the field of traffic management.

For more information please contact SWARCO in Saudi Arabia

SWARCO SAUDIA LLC

Mousa Ibn Naseer
2nd Floor Cercon Building #6,
Ar Riyadh 12241

Kingdom of Saudi Arabia

T. +966 11 464 3914

E. office.ksa@swarco.com