Safety in Every Line

Every line on the road is a lifeline – guiding, warning and protecting road users every day.

How many lines protected you today?

You probably crossed hundreds of them.

  • The crossing that helped a child get safely to school.
  • The bike lane that guided a cyclist through the city.
  • The markings that helped an aircraft land safely.
  • The warehouse lines separating people and vehicles.

Most of us never notice them.

Yet they quietly guide, warn and protect us every day.

Road markings are one of the simplest—and most effective—ways to create safer, mobility.

Because every line has a purpose. And every line can save a life.


Discover Road Markings

That Saves Lives

see solutions

Why It Matters

Safety starts with infrastructure.


People make mistakes.

Good infrastructure helps prevent those mistakes from becoming tragedies.

Road markings are one of the simplest and most effective ways to create safer mobility. They improve visibility, reduce uncertainty and help everyone move safely through shared spaces.

They aren't simply painted lines. They are life-saving infrastructure.

One Line. Many Lives. 


One marking protects many different people. 

Imagine one zebra crossing. 

It protects: 

Emma crosses this road every monring on her way to school.

Families on crossings

Cyclists often feel as second class road users

Elderly or handicapped people have to rely heavily on clear guidance

Without road markings driving a car causes stress

Pedestrians are considered to be vulnerable road users

Safety Program for
Vulnerable Road Users in US


The Solutions for Greater Safety

On the Safe Side - Worldwide


The topic of road safety does not end at national borders.
Although continental concepts differ, the global vision remains the same: Reducing accidents means saving lives.

In the United States, traffic and safety experts have developed a national strategy with exactly that vision:
"Toward Zero Deaths – National Strategy on Highway Safety".
Accordingly, short-term and cost-effective improvements of road infrastructure are able to maximize road safety:
Retroreflective pavement markings provide better orientation along the roadway, especially in curves.
And rumble strips warn motorists when they risk running off the road.

The ERF – European Union Road Federation recommends certain minimum standards for road markings,
emphasizing their width and retroreflective quality. The proposed 150 x 150 formula plays a crucial role
in sustainably increasing road safety. It recommends a line width of 150 mm and 150 mcd/m2*lx
of retroreflection (in dry weather) as minimum features of markings.
Under wet conditions the recommended retroreflective value is 35 mcd/m2*lx.



What the Experts say


"Traffic infrastructure is so much more than tarmac, concrete or steel.
It is the backbone of economies, helping to connec people and goods,
providing access to jobs and services
and creating a basis for trade and economic growth."

Joint declaration by the Ministers of Transport
of the International Transport Forum



“Road markings have played an important role in highway safety
for over 100 years by providing a clear delineated path for drivers.
While they will continue to play this role for at least the next several decades,
they are also playing a new role that has significant potential
in improving highway safety and congestion. Vehicles equipped with sensors for
lane departure warning, lane keep assistance, and even automated driving
use road markings in much the same way that drivers use them.
Highway agencies updating their specifications are beginning to consider
how their legacy standards can be updated
to accommodate both human drivers and machine drivers.”

Paul J. Carlson, Ph.D., P.E.
Senior Research Engineer | Texas A&M Transportation Institute
Graduate Faculty Member | Zachry Department of Civil Engineering
Regents Fellow | Texas A&M University




“Road markings can be described as one of the most cost-effective
safety solutionsavailable to road authorities. They constitute the first visual reference
for the road users; they provide the necessary awareness to drivers,
by delineating the boundaries of the road, hence contributing to a predictable trajectory.
Visible, adequate, performing and properly maintained road markings
are an essential element of road safety, especially if we consider
the specific requirements of an ageing population and the current development
of new vehicle technologies, such as lane departure warning systems.
Road markings save lives!”


Christophé Nicodème
Director General European Union Road Federation (ERF)